Fashion Merchandising
 3 Months Certificate Course

Art Fetchers Institute

Welcome to the 3-month certificate course in Fashion Merchandising Development, conducted by Art Fetchers Institute. This course is designed for individuals interested in the fascinating world of fashion marketing and merchandising. Throughout the program, students will explore the critical aspects of fashion merchandising, including market analysis, trend forecasting, product development, promotion, and branding in both the domestic and global fashion industry. The course also examines the changing dynamics of fashion retail, including the rise of e-commerce, and the impact of sustainability on the industry. Upon completion of the program, students will possess a deep understanding of the fashion merchandising sector and will be equipped with the skills and knowledge necessary to thrive in this competitive field. Students will learn from industry professionals and gain insights into real-world case studies relevant to the current fashion industry. Join us on a journey to explore the multifaceted landscape of fashion merchandising.

We strive to be committed to the students we are privileged to serve, in our alumni association, our dedicated, talented faculty and staff. We also take pride in having the most active and helpful group of partners, visionary parents, well-wishers, alumni and friends.
Fashion Merchandising
3 Months Certificate Course

Month 1: Introduction to Fashion Merchandising

 
Week 1-2: Basics of Fashion Merchandising
  • Definition and Importance of Fashion Merchandising
  • Roles and Responsibilities of a Fashion Merchandiser
  • Overview of Fashion Supply Chain and Retail Cycle


Week 3-4-5: Understanding Fashion Consumers

  • Market Segmentation and Target Audience Analysis
  • Consumer Behaviour and Shopping Patterns
  • Impact of Fashion Trends on Consumer Preferences


Month 2: Retail Operations and Visual Merchandising

Week 6-7: Retail Store Management and Buying

  • Store Operations and Retail Business Models
  • Principles of Assortment Planning and Buying
  • Inventory Management and Stock Replenishment


Week 8-9-10: Visual Merchandising and Store Layout

  • Creating Eye-Catching Window Displays
  • Store Layout Design and Space Optimisation
  • In-Store Promotions and Visual Merchandising Strategies


Month 3: Fashion Marketing and Merchandising Strategies

Week 11-12: Fashion Branding and Promotion

  • Building and Maintaining a Fashion Brand
  • Fashion Marketing Channels and Strategies
  • Role of Social Media and Influencer Marketing


Week 13-14-15: Merchandising Planning and Analysis

  • Developing Merchandising Plans and Budgets
  • Sales Analysis and Performance Evaluation
  • Trend Forecasting and Market Response


Final Week: Practical Applications and Projects

  • Students work on individual or group projects focusing on fashion merchandising strategies.
  • Application of learned concepts to a real or hypothetical fashion retail scenario.
  • Presentation of projects, peer feedback, and discussions on insights gained.